“Reflow saved us $1.2M in just two months. It showed us optimization opportunities and helped us prioritize the highest-impact improvements with measurable ROI.”

Rohan Powar - Finance, Analytics & Strategy, Collective

From insight to impact: how Collective turned data into measurable ROI.

Read case study

Backed by world-class investors

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Work has changed.

Operations hasn’t.

Operations teams are held to higher standards than ever, but they’re still flying blind. Without visibility into how work moves, where it slows, deviates, and breaks, investments become guesswork and ROI becomes impossible to measure.

Unlock the economics of work, real-time workflows, and data-driven automation across enterprise operations.

A complete system of record for how work happens, so you can measure and improve it.

View economy of work

Understand where time and cost actually go across customers, tasks, and projects with clear, actionable insight.

Real-time workflows

See the anatomy of your workflows: every step taken, skipped, repeated, or delayed, displayed with precision.

Data-driven automation

Prioritize the highest-impact opportunities, invest resources where they matter most, and automate with measurable ROI.

INSIGHT

Despite 28-minute increase in average activity, utilization fell 12%, driving $1.12 increase in cost per unit.

Understand your unit economics

Unit economics start with time. Break down where it goes across operational work to understand true cost.

Know when work stays on track & when it drifts

Verify workflows follow SOPs by comparing expected steps to actual execution revealing drift, inconsistencies, and emerging compliance risks.

Identify where automation delivers the most ROI

Automation shouldn’t be guesswork. Get proactive recommendations, prioritize the highest-impact changes, and measure ROI over time.

Invoice correction & reissue

Medium

27

2,320

‣ Total runs

5m 20s

‣ Average run time

1m 55s

‣ Average deviation time

65.4 h/m

‣ Potential savings (medium)

Refund request processing

High

72

4,820

‣ Total runs

6m 10s

‣ Average run time

1m 05s

‣ Average deviation time

87.1 h/m

‣ Potential savings (high)

Chargeback dispute triage

Medium

58

1,140

‣ Total runs

9m 40s

‣ Average run time

3m 20s

‣ Average deviation time

63.3 h/m

‣ Potential savings (medium)

Subscription cancellation

High

78

3,608

‣ Total runs

7m 15s

‣ Average run time

1m 35s

‣ Average deviation time

96.0 h/m

‣ Potential savings (high)

Data deletion request

Low

27

145

‣ Total runs

4m 15s

‣ Average run time

28s

‣ Average deviation time

27.0 h/m

‣ Potential savings (low)

Enterprise-grade privacy, security, and data protection

All data is encrypted in transit and at rest using industry-leading standards. Information is collected through a privacy-first approach with strict access permissions.

Founder-led. Built with operators. Backed by the best.

Reflow is built by a team of operators, product leaders, and partners, led by repeat founder Uğur Kaner. He previously co-founded Collective, a category-defining startup backed by General Catalyst, Google’s Gradient Ventures, Expa, and Ashton Kutcher.

Today, we’re building the system of record for enterprise operations, giving teams the visibility, automation, and measurable ROI needed to operate with leverage in the age of AI.

Uğur Kaner

FOUNDER, REFLOW

Careers at Reflow

Build products that help enterprises see the truth behind their operations and act on it with confidence.

A new way for teams to see and improve their work

"Working with Reflow helped us move faster and make better decisions around our productivity, workflows and AI adoption, without adding complexity or overhead to the team."
Anand Kishore

Founder, CEO AspireIQ.com

"For the first time, we could see the real flow of our work what was smooth, what slipped, and where we were losing time. It was clarity we just didn’t have before."
Rohan Powar

Finance & Analytics, Strategy Collective.com

"Reflow gives us the speed, flexibility, and reporting depth no other tool has. It unlocked workflow visibility we couldn’t get any other way, revealing new patterns that changed how we understand our team’s work."
Edinson Lopez

Quality Assurance / Workforce Manager Proper.ai

"Reflow helped us understand the unit economics of our work and where to optimize across workflows, productivity, and cost. That clarity enabled smarter automation and more scalable operations."
Robert Robles

Chief of Staff Boundless.com

"I don’t know how you run a modern, AI-driven company without Reflow."
Hooman Radfar

Founder, CEO collective.com

"Reflow helps us understand how work actually gets done across a large workforce. We’re already seeing meaningful business impact from the insights it provides."
Qasim Ashraf

COO Proper.ai

Frequently asked questions

What is Reflow?

How is Reflow different from time tracking software?

How long does it take to get started with Reflow?

Do we need to integrate Reflow with our existing tools?

Is Reflow employee monitoring or surveillance software?

Does Reflow track everything employees do on their computers?

What data does Reflow collect?

How does Reflow protect sensitive company or customer data?

How does Reflow help decide what to automate or whether automation paid off?

See the work. Optimize the flow. Automate the outcome.

Get real-time visibility, make data-driven decisions, and measure ROI from automation and optimization.